Manager, Membership
Contract type : Permanent
Availability : Full time
Job description
Key Responsibilities
Strategy
Strategy
- Support the organization transition to make membership front and center
- Establish the interaction model to drive Membership across all cross-functional teams
- Drive membership thought leadership across Early Access, Special Price, Member exclusive products, special promotions and exclusive sales events etc in the country
- Implement monthly Membership program with Brand Communication team
- Achieve and plan sales target and growth by year
- Execute the membership strategy in partnership with the SEA membership team
- Oversee implementation of KPI's across engagement and monetization that would be tracked to understand the efficacy of campaigns and the program in general.
- Work closely with Brand Activation, Brand Communication, OMNI, VM, eCommerce, Retail, DPC, Franchise and other stakeholders to ensure membership is front and center
- Drive and liaise with Brand communication to execute the membership activation
- Executing the Membership strategy
- Accountable for membership KPI's for the country
- Partner with cross - functional teams to leverage national campaigns
- Collaborate with SEA Membership to leverage developed intelligence and systems expertise
- Partner with agencies and be fact based in conceptualizing campaigns
- Accountable for ensuring membership initiatives and deliverables are executed as per plan
- Track and adhere to budget when required
- Support business cases with clear rationale as and when needed
- Understanding of the membership systems
- Understanding of global brand GTM process
- Awareness of best practices in the industry to continuously evolve membership
- Accountable for all membership projects
- Own, share, and lead implementation of best practices
- Seamless cross-functional stakeholder management and partnership
- Brand Activation
- Concept to Consumer
- Retail
- eCommerce
- Digital Brand Activation
- SEA Membership
- Ability to work in a fast-paced environment with different international cultures
- Ability to handle ambiguity and untangle complex situations into actionable activities
- Solutions-oriented approach and entrepreneurial mindset
- Solid understanding of digital landscape and KPIs
- Good problem solving skills
- Bachelor's in Engineering/Economics/Marketing/Business Administration preferred
- Enthusiastic about Membership
- 3 to 5 years of progressive Marketing/CRM/Membership/Loyalty/eCommerce experience in sports business, cosmetics, consumer goods, marketplaces, etc (Indicative)
- Good story telling skills
- Fast learner, proactive working attitude, and strong project management experience